Men's show comes to Cape Town
First there was the Women's Show. Now, there's The Men Show. Presented by XCO Events and Exhibitions, it will take place at the Cape Town International Convention Centre (CTICC) 26-28 November 2010 and comes to Johannesburg in early 2011.
The show aims to offer innovative products and demonstrations, featuring everything from gadgets and electronics to health and grooming; outdoor and adventure; sport; travel; property and finance; automotive and recreational vehicles; fashion; home and DIY.
It aims to provide leading male-focused brands with the opportunity to interact with their audiences first hand and, as event director Larry Leyden explains, exhibitions are the only marketing tool that allows a brand to engage all five senses of the target consumer.
The experience aspect of the exhibition will further be enhanced with a range of attractions such as extreme sport demonstrations, competitions and events.
Go to www.themenshow.co.za.
