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Loeries add to AdExpo

The Mega Media AdExpo being held at Sandton Convention Centre from 23-25 March 2010, will host the Loeries Travelling Exhibition, displaying the winning works from the 31st Annual Loerie Awards in an engaging gallery format that aims to inspire and educate. Adobe is the official partner of the travelling exhibition as a part of its 20th anniversary celebration of Photoshop.

Among the expo visitors are the advertisers, clients, media owners, planners and buyers that make up the brand communication industry. By adding the travelling exhibition to their itinerary, they can witness firsthand the levels of creative excellence to which their industry aspires.

Andrew Human, CEO of The Loerie Awards, will provide insight into the Loeries judging process and how the awards champion creativity in the industry, at a free talk at 1pm on 25 March. With the 31 May deadline for entry to The 2010 Loerie Awards two months away, this is the perfect opportunity for the industry to brush up on the requirements and criteria.

“As providers of award-winning technology and software that enables creativity, we are very excited with our partnership with the Loerie Awards and its travelling exhibition,” says Leonard Rabotapi, marketing manager in Africa at Adobe Systems. “This relationship enables us to help promote and reward creative excellence in the creative industry. As part of the exhibition, the company will also present workshops in leading design and educational facilities around the country. We see our partnership growing to offer even more value to the creative community.”

Find your space on the exhibition route

The Travelling Exhibition makes its way around South Africa, stopping at expos and educational institutions, inspiring and educating along the way. Its next stop is Vega in Johannesburg on 8-14 April 2010.

City Varsity, Johannesburg 17 - 24 April 2010
Natal Museum, Pietermaritzburg 3 - 14 May 2010
Oliwenhuis Museum, Bloemfontein 31 May - 11 June 2010
Vega, Durban 25 June - 2 July 2010
Vega, Cape Town 10-17 July 2010
Tshwane University of Technology, Pretoria 5 - 12 August 2010
Markex, Sandton 24 - 26 August 2010
North West University, Potchefstroom 16 - 29 September 2010
Stellenbosch Academy, Stellenbosch 7 - 21 October 2010

Important Loerie dates

Entries Open: 15 March 2010
Entry Deadline: 31 May 2010
Migrate magazine Issue 11: May 2010
Judging: 17-25 Aug 2010
Judges Seminar: 20 Aug 2010
Loerie Awards Festival Weekend Cape Town: 1-3 Oct 2010
Migrate magazine Issue 12: Oct/Nov 2010

For more information go to www.theloerieawards.co.za.

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