Global tie-up a boost for Decorex SA

As the license holder of some of the most popular international décor and design exhibition brands globally, including 100% Design as well as Maison & Objet, Reed will launch a 100% Design South Africa pavilion at the Cape Town Decorex show in April 2014.

Best design in the country

Johannesburg will become the fourth city in the world to host the trend forward 100% Design exhibition from 6-10 August 2014. The South African organisers will join forces with Laurence Brick, Cathy O'Clery and Julian Gelb together with sponsor Dauphin HumanDesign Group and media partner Conde Nast House & Garden magazine, to showcase the very best residential, hospitality, office and product design that the country has to offer

Over one hundred of the South Africa's most on-trend designers are expected to showcase their work at the official launch at Decorex Joburg.

Thebe MD Carol Weaving remains in her post and she says that the group is delighted with the transaction. "Not only will it give us access to some of the leading brands in the world, but will it will help us to grow the footprint of our group across the continent. Reed is the leading global player in the world of exhibitions and its credibility speaks for itself."

Sian Steyn, GM of the Decorex SA Portfolio, says that while Decorex Joburg and 100% Design South Africa will take place at the same time and under the same roof at Gallagher Convention centre (a new hall is being opened specifically for the new show), the two shows will have distinct differences.

Extending Decorex

"Decorex SA has always offered our visitors the widest selection of décor, design and lifestyle furniture, appliances and accessories, plus the latest in décor and design inspiration. The Decorex SA Exhibitions are a great day out and we have something for everyone wanting to make some changes or even build from scratch. 100% Design South Africa will be adding to the bouquet with interactive, specially commissioned exhibits that will push the boundaries of creative design.

Andrew Fowles, regional president of Reed Exhibitions, said, "We are delighted to have forged this partnership with Thebe and look forward to working with the team. Its knowledge and experience will be a great asset to us. We are excited about re-entering the market in Africa and combining Thebe's success in the region with Reed's global brands and extensive sales network."