Diarise biggest FMCG event: ECR-SA 2004

The biggest conference event in the FMCG industry in South Africa takes place 12 - 13 October, in Sandton, Gauteng: the 6th ECR-SA Conference, "Serving the Consumer - the road ahead" conference and Marketplace expo.

20 Sep 2004

This is the single biggest event on the annual calendar of the South African Fast Moving Consumer Goods (FMCG) industry and the conference consists of international and local best practice case studies across the spectrum of supply, demand and enabling technologies. Also featured are consumer research updates and marketing trends.

For the first time, presentations from both local and international marketing agencies and research houses will provide insight into changing consumer dynamics. Value Chain Analysis Project feedback on readiness to collaborate and remove inefficiencies and the results and recommendations for the FMCG industry

There are also concurrent breakaway streams highlighting:

Demand: a case study on effective trade promotions and strategic pricing / How to gain leadership support through adopting a six-sigma approach for profitability.

Supply: providing insight into how industry giants have put aside their differences to collaborate in reducing cost in the supply chain / How credit notes can be conquered through focusing on the causes rather than covering the sore.

Crime Prevention - The successes in the FMCG Industry: case studies such as Gillette and Woolworths working together to reduce losses and maximize sales

Technology: exploring how RFID Technology has impacted on the Wal-Mart business / How retailers can maximize their returns through enabling technologies.

There are already more than 60 confirmed speakers for the 2004 ECR-SA Conference & Marketplace featuring amongst others :
John Thompson - CEO Best Buy, USA; Dr van Zyl Slabbert; Dr Michael Mol - TodayTomorrow.Biz and Top Billing;
Barry Gibbons - Former CEO Burger King, USA; Colin Peacock - Global Customer Development Director, Gillette Europe;
Kevan Aspoas - Managing Director Jupiter Drawing Room;
Russell Fitzpatrick - In-Deed Consulting, UK.

Book via the Website: www.ecr-sa.co.za or Tel:
Marie Reddy +27 +11 467 6036.