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New POS product
Headspace Advertising announced recently that it has secured the African rights for a new promotional media that is allegedly taking the international marketing by storm. Pop 'n Sell and Outtathebox, a delivery mechanism for coupons/entry forms/information leaflets, is a patented system for differentiated branding opportunities and versatility.
Two of South Africa's biggest brands have been quick to recognise the opportunity, based on their international experience with the media.
SABMiller will be the first to market in South Africa with a standard Pop 'n Sell unit that has a self-adhesive, branded vinyl backer for application on cooler doors. Nestlé has seen the benefit of the Pop ‘n Sell blister pack unit that will be attached to display bins for dispensing entry forms, doing away with the standard untidy ‘hung and strung' entry forms.
