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Two of South Africa's biggest brands have been quick to recognise the opportunity, based on their international experience with the media.
SABMiller will be the first to market in South Africa with a standard Pop 'n Sell unit that has a self-adhesive, branded vinyl backer for application on cooler doors. Nestlé has seen the benefit of the Pop ‘n Sell blister pack unit that will be attached to display bins for dispensing entry forms, doing away with the standard untidy ‘hung and strung' entry forms.