Lunch Bar promotion excited 1.1 million South Africans

"The promotion has been a great success and exceeded our expectations, delivering results in line with the brand's promise of 'Much, much more'. We are thrilled with the number of entries received and we are very happy to have given consumers the chance to win their share of such a mammoth cash prize," says Andrea Fell, Kraft Foods senior brand manager: chocolate bars.

High-impact in store displays, a television commercial and national radio spots supported the promotion. For more information on the promotion, go to www.lunchbar.co.za.