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Classic romance movies for men on Valentine's Day

In keeping with the spirit of Valentine's Day, kalahari.com and its ad agency JWT Cape Town have created a new movie genre for the online retailer's DVD section: Classic Romance Movies for Men - and, to advertise this, JWT helped re-edit the trailers of some of the featured movies to make them look like tear-jerking romance films... [video]

14 Feb 2012

click to enlarge

This "soul-stirring" new section contains classic films which include Demolition Man (starring Sylvester Stallone and Sandra Bullock), Die Hard (starring Bruce Willis), American Ninja (starring Michael Dudikoff), ~~Tonight You Die (starring Steven Siegel)~~ Today You Die (starring Steven Seagal) and many other movies that contain 99% action and 1% romance.

Demolition Man

Bloodsport

Credits

Creative director: Conn Bertish
Copywriter: Roderick McCall
Art director: Graeme Bettles
Animator: Jane Hollander
Production: Rochelle April and Coco Pindela
kalahari.com: Liz Hillock, head of marketing

Happy Valentine's Day, gentlemen!

Corrected at 3.34pm on 14 February 2012.