Cape Chamber launches marketing initiative to help new businesses

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“New businesses have to explain themselves and show what they can do and the best way to do that is with a professional video and then use YouTube and websites to spread the message,” said Janine Myburgh, president of the Chamber.

“Using YouTube costs nothing but the problem is that unless the video meets professional standards, it is likely to underwhelm your potential customers and it may even be a turn-off. Unfortunately, professional videos can be expensive.”

More effective ways of marketing

Myburgh said the Chamber had set out to solve this problem and was now able to offer its members a huge discount of R15,000 for a three-minute video, bringing the cost down to just R6,500. This included a professional script, voice over and a day of filming.

“So much is changing and the new technologies create opportunities for new products, services and businesses, but marketing is expensive, especially for small firms. At the Chamber, we saw the need to help our members get started or grow their existing businesses so we looked for a better, more effective ways of marketing.”

“There is an old saying that a picture is worth a thousand words. We believe a moving picture, in this case, a three-minute video, could be worth a thousand customers,” Myburgh said.

Click here to see the promotion.