In the busy airport advertising environment the key value factors are location, size, and visibility and these sites are positioned in such a manner that the two media owners elected to synergise benefits to clients and to market them as synchronised groupings to maximise impact.
Mzi Deliwe, Managing Director of Indiza Media, says: "Indiza Media holds the advertising rights to several of these sites and following a recent acquisition of further rights at JIA, Airport Media secured the balance - it makes excellent value to our customers to jointly market the ten sites in unison and provide clients with escalated impact."
Suzanne Roberts, Joint Managing Director, Airport Media says: "The new units will offer advertisers wall to wall coverage above the baggage collection belts in the domestic arrivals baggage hall - their impact is going to be powerful, highly impactful, compelling, and, with appropriate creative, captivating."
