What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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New interactive in-mall media
While fully branded expo stands improve the visibility and impact of in-mall promotional activity, marketers are discouraged because of the cost of producing the stand as well as the corresponding costs and logistics of moving their stand from mall to mall.
To answer this need, Kwenda Marketing have introduced MaxiMall - a full turnkey service which includes mall rental fees, the hire of a 360° branded stand, graphics and installation production, promoters and supervision. This facility is being launched in 15 malls with additional malls being added on a regular basis.
For more information visit http://www.kwenda.net/MAXIMALL.html or call Dawn on 011 802 4502.
