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Cleaning up in advertising
EnviroHanger is a new media platform for South Africa from the Primedia@Home stable, which sees ecofriendly clothing hangers with advertising going out to all Levingers Dry Cleaners' customers.
"EnviroHangers are supplied directly to Levingers Dry Cleaners, probably the busiest and most advanced dry cleaner and shoe maintenance company in the country, providing the perfect platform for marketers to get their brands' message across. Levingers' customers are delighted with the new clothes hanger and take note of the advertiser as having benefitted them," explained Melvin Chagonda, Primedia@Home's CEO.
The ecofriendly clothing hanger is made of 100% recycled material and is targeted at high LSM, style conscious and busy professionals who have a strong desire to protect the environment.
"Our clients love it as their adverts find their way directly into their consumer's home. This is a proven advertising platform in the United States and we are privileged to be introducing such an innovation to South Africa," Chagonda concludes.
The launch of EnviroHanger took place recently 40 metres above ground at Montecasino's Dinner in the Sky.
