Saatchi's scoops Street Pole Ads Competition

The competition was organised by outdoor media placement company Ad Reach, in conjunction with 94.7 Highveld Stereo.

Of the 128 entries, Saatchi & Saatchi's Peugot campaign was selected as one of five finalists and enjoyed free exposure on streetpoles from 3 - 7 November 2003.

Then it was over to the 94.7 Highveld Stereo listeners who were invited to call in and vote for the best campaign. The Peugeot campaign received 41% of the 4 857 votes which secured the Saatchi & Saatchi creative team responsible, Olivia Tesson and Lawrence Katz, a trip to the 2004 Cannes International Advertising Festival. Peugeot also scored by winning street pole advertising space to the value of R100 000.