Top stories
More news
Marketing & Media
Chicken Licken bravely debones a rare phobia with their latest campaign
Joe Public 3 days
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Sales Representative - Mall Advertising East Rand
- Sales Representative East Rand
- Static Production Coordinator Cape Town
Massiv TV acquires fleet of cabs
Massiv TV, the TV channel which broadcasts remotely directly into taxis, has taken over Cab TV Multimedia Solutions, it was announced earlier this week. This platform, comprising 100 vehicles, will now be added to the Massiv TV fleet.
The fleet is currently being fitted with Massiv TV's compliance management system, which provides proof of audience numbers and vehicle movements, facilitating a high level of accountability to advertisers. These vehicles will screen the TV channel's fresh content on a daily basis.
Massiv TV makes its compliance reporting and research results available from the middle of June 2008 onwards.
