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Marketing & Media#WPRD2026 | Visibility without credibility is just exposure without influence
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The fleet is currently being fitted with Massiv TV's compliance management system, which provides proof of audience numbers and vehicle movements, facilitating a high level of accountability to advertisers. These vehicles will screen the TV channel's fresh content on a daily basis.
Massiv TV makes its compliance reporting and research results available from the middle of June 2008 onwards.