What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Can real estate contribute towards rebuilding South Africa's crippled economy?
16 Feb 2021
Despite President Ramaphosa's optimistic analogies of fynbos re-emerging after fire, 2021's State of the Nation Address made it clear that South Africa has a long, and largely undefined, road to recovery ahead. While defeating the coronavirus pandemic and state corruption featured highly, economic recovery took centre stage. The good news is this is one area in which help may be at hand from an often overlooked economic contributor: property.
Tony Clarke, MD of the Rawson Property Group
The latest estimates that I’ve seen show the South African property sector contributing as much as R191bn to our GDP, with a R46bn direct contribution to the fiscus. That’s a far more significant contribution than the sector typically gets credit for, and we have reason to believe it could be increasing even further in 2021.
The property sales momentum created by 2020’s “unicorn” buying conditions (rock-bottom interest rates, motivated lenders and plenty of well-priced stock) shows no sign of slowing down as yet. Should the various economic stimuli announced in the president’s address be implemented successfully, this activity – and the valuable liquidity it adds to the economy – could continue well into 2021, at the very least.
Business, consumer confidence
One of the most pivotal factors will be the recovery of business and consumer confidence. This impacts real estate directly by increasing people’s willingness to invest in long-term assets like property, and indirectly by improving job security and income growth and, therefore, affordability.
In return, a healthy property market stimulates the GDP and boosts confidence levels further. Barring disruptions, this creates a self-supporting growth cycle that could contribute significantly to our country’s economic recovery.
2020’s property activity boom has already improved investor confidence in property both locally and internationally, where buyers have the additional motivation of a very favourable exchange rate. However, broader economic stimuli will go a long way towards building sustainable confidence levels across the board, maintaining this momentum long after interest rates and property price growth return to “normal” levels.
There were a number of programmes outlined during SONA that could contribute towards this objective. These include expanding local production and exports, prioritising local procurement from SMMEs, addressing ongoing electricity shortages, investing in infrastructure and job creation, and – perhaps most importantly – fighting state corruption.
Job creation, investment
Some progress on these fronts has already been reported. Over 430,000 job opportunities have been supported through the Presidential Employment Stimulus as of January 2021, and a further 180,000 opportunities are in recruitment. The R100bn infrastructure fund is now also in operation with R340bn worth of investment in the pipeline for network industries like energy, water, transport and telecommunications.
It’s gratifying to know that there has been some progress, despite all the odds stacked against us last year. Every little improvement contributes to positive investor sentiment, and encourages participation in sectors like property which play an essential role in supporting and growing the economy.
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