What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
The Gentle Approach
27 May 2015
Have you ever stopped to wonder just how much styling or product goes into your hair on an everyday basis? Most hair products contain synthetic substances and chemicals, all of which can be very damaging to the hair. Luckily there is a new wave of salons, companies and hair styling crusaders aiming to promote organic products that nourish rather than damage hair.
The bubbly Renee Nicolai, owner and stylist of Plumstead salon, Gentle Approach, is one of these crusaders. She has built up a word-of-mouth reputation and happy returning clientele with her use of natural hair products; Natualmente and her caring and expert touch.
I visited Gentle Approach last Friday afternoon for highlights and a trim. As she works from home the set-up and salon environment is fairly relaxed and informal. Much banter between her and her clients; offers of champagne, as well as the visit of her cute daughter all took place while I was there. It was obvious that she really cares about her clients and takes interest in their lives as well as their hair, easy to see why she has such a strong returning fan base.
Gently does it
This caring ethos is best illustrated in Renee's exclusive use of the Natualmente products, which are free of petrochemical by-products and synthetic substances, and are not tested on animals. She was one of the first stockists and has been using these products for six years now and swears by them.
Renee did a wonderful job; natural and even-looking honey blonde highlights and trim did well to perk up my hair. She also gave me the organic Insight Hair Care shampoo, conditioner and mask products to test out. These products are far kinder to hair and follicles, as they don't include any nasty chemicals or silicones that most off-the-shelf hair products contain. With just two washes experienced, Insight already seems to be living up to its promise: my hair is soft, manageable and smells great, courtesy of the sweet-smelling hydrating anti-frizz conditioner.
For expert, caring and affordable hair care in a relaxed and friendly environment visit Gentle Approach - your hair will thank you for it.
Gentle Approach
Salon Hours: Tuesday - Saturday - 9am - 5pm
Contact no: 021 797 8246
Address: 43 Tynemouth Road, Plumstead, Western Cape, South Africa
Email: az.oc.hcaorppaeltneg@ofni
