Ermelo Volkswagen named Dealer of the Year 2013

Ebrahim Docrat, dealer principal at Volkswagen Ermelo with Petra Hoffmann, director sales and marketing at Volkswagen Group South Africa and David Powels, managing director Volkswagen Group South Africa.

"The current economic climate presents us with some challenges which require us to be sharper, quicker and more responsive than our competitors. This also gives us the opportunity to increase our focus on the other parts of our business such as pre-owned sales and after sales," David Powels, managing director of Volkswagen Group South Africa said.

Powels encouraged the dealers to use the platform they have created to prepare for the journey that lies ahead, for all those associated with the Volkswagen brand.

Targets for sales

During the year, Volkswagen sets targets for its 105 dealerships. Depending on the size and sales volume, dealers are set targets for new car sales, Mastercars sales, new parts sales, customer satisfaction index (CSI) performance in service and sales and Volkswagen Financial Services.

Other than excelling in all major business disciplines, the Dealer of the Year must also be profitable. The 11 best performing dealerships are invited into the Club of Excellence, where the overall best performer is awarded with the Dealer of the Year status.

Ebrahim Docrat, dealer principal at Ermelo Volkswagen was elated with the award. "The award is the recognition of our team's hard work, commitment to excellence in delighting our customers and our dedication to the Volkswagen brand. For the past two years, we have put our minds and hearts towards this achievement."

The Volkswagen Commercial Vehicles Dealer of the Year award went to McCarthy Witbank Commercial Vehicles, while the award for the Dealer Group of the Year was presented to Unitrans.