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    Mobile marketing industry continues to grow

    The Mobile Marketing Association (MMA) continues to experience record membership growth on the heels of its most recent Latin American chapter launch and continued growth of the mobile industry.

    Commenting on the news, MMA President Laura Marriott stated, “Over the past few years, we have seen the mobile marketing industry grow exponentially. The growth in membership is recognition of the industry's commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”

    “The MMA is becoming the gateway for operators, enablers, agencies and brands alike to the highly lucrative world of mobile marketing,” said Nick Lane, managing director, Direct2Mobile. “With its considerable membership, the standardisation and harmonisation initiatives driven by the MMA are opening the door to this multi-billion dollar industry.”

    A complete list of all MMA member companies can be found in the MMA Member Directory at www.mmaglobal.com/memberdirectory.pdf. For information on joining the MMA, please contact, .

    Industry awards

    The MMA also announced its call for nominations for its Annual Global Awards Program this week to recognise the industry's exceptional campaigns, companies and people who have made mobile a successful new media channel.

    Now in its fourth year, the Annual Global MMA Awards acknowledge individuals, campaigns and companies that lead the global industry in the development of campaigns that showcase brand adoption of mobile and encourage consumer adoption and interaction. The MMA is seeking nominations, world-wide, for the awards to recognize the leaders in the mobile marketing and media industry.

    The 2008 Annual Global MMA Awards categories include:
    Best Use of Mobile Marketing
    Best Use of Mobile Marketing Award which include:
    Branding
    Direct Response
    Promotion
    Relationship Building
    Product/Services Launch
    Search Marketing
    Cross Media Integration
    Innovation Award
    Innovation Award for Creativity
    Technology
    Media
    Mobile Marketing Academic of the Year
    Outstanding Individual Achievement in Mobile Marketing
    Mobile Marketing Association Award for Overall Excellence (Company/ Committee)

    Past winners included wireless operators, brands, technology enablers, agencies and more included: The Hyperfactory and Saatchi & Saatchi LA, Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar. Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Web page at www.mmaglobal.com for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held this November in San Diego: www.mobilemarketingforum.com.

  • About the Mobile Marketing Association (MMA): The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) divisions.

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