Its agency Black River FC opened up the brief to the industry and included nominations and suggestions from a variety of creative teams from leading agencies.

Suggested targets

• Angel Jones, partner and executive creative director at MorrisJones, who is known for wearing angel wings at industry functions
• Barry Munchick, co-owner Velocity Films, one of the country's leading producers
• Alistair King, group chief creative at King James
• Festus Masekwameng, partner and executive CD at MotherRussia Communications, a big fish in the SA talent pool
• Francois de Villiers, executive CD Draftfcb CT, known for bigging up Klipdrift
• Gareth Lessing, executive CD DDB South Africa, well known to be a fan of the other bird (racing pigeons)
• Pepe Marais, executive CD and senior partner at Joe Public, particularly famous for donning winkle pickers. He is now a Pescatarian teetotaller and no longer the party animal of a bygone era
• Qingqile "WingWing" Mdlulwa, CD at Network BBDO, regarded as one of the most influential people in advertising
• Paul Warner, founder and chief creative officer at Metropolitan Republic, infamous in the South African ad industry (and not just for his size)
• Fran Luckin, executive CD at Ogilvy Johannesburg, works on KFC!
• Andrew Human, MD Loeries Company, managed to achieve the impossible and successfully run the Loerie awards
• Ahmed Tilly, executive CD BlackRiver FC, can be frequently spotted in his natural habitat (at a Nando's outlet in Jozi)

View the selection of messages in our gallery section.