The 2016 PRISA Conference with its theme, Advance, Rise, Grow..., will be part of the Loeries Creative Week Durban from 15–21 August. PRISA’s two-day conference will be held on Wednesday, 17 August, and Thursday, 18 August, and will be hosted at the Tsogo Sun Elangeni & Maharani Hotel, culminating with the DStv Seminar of Creativity on Friday, 19 August, followed by a jam-packed weekend of Loeries networking. An opportunity not to be missed!

The intent of this conference is to assist delegates to understand how to maximise and embrace the evolution of public relations and communication in this ever-changing world.

Topics to be addressed include the following: How to make PR thrive in a changing digital landscape?; Business acumen, King IV; Study of Africa communication trends and the youth and the changing environment of PR and communication industries.

Relevant panel discussions such as crisis communication and the integration of public relations, marketing and advertising will be used as a platform to trigger an exchange of viewpoints among delegates and experts within the industry.

This two-day content-driven conference will allow delegates to benefit from the shift within the media landscape and to explore ways that brands interact with the consumer and media.

For more information, visit www.prisa.co.za. Alternatively, connect on Facebook or Twitter.