What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Accounts Payable Supervisor Johannesburg
- Impact 103 - Advertising Sales Consultant Pretoria
Radio listening trends from SABC
SABC Radio Sales recently embarked on a Radio Effectiveness Study conducted by AC Nielson using the AMPS and RAMS sample size, to assist them in inciting interest and influencing decisions to place advertising with SABC radio stations in preference to other media. Through this study SABC can in detail list the attributes of a programme, DJ/presenter, station in general, and attitude towards advertising, reflecting how its listeners consume SABC radio stations.
The study is available through Telmar software. Explains Kgaugelo Maphai, SABC radio national trade marketing manager: "The industry has been seeking insights on radio consumption for years now, and we have taken the initiative to be the first media owner to offer this in-depth study on our radio platforms, which collectively command the biggest audiences than any other advertising medium in Southern Africa. We hope this will assist planners in using radio, and more importantly our stations, more effectively."
