Radio listening trends from SABC

The study is available through Telmar software. Explains Kgaugelo Maphai, SABC radio national trade marketing manager: "The industry has been seeking insights on radio consumption for years now, and we have taken the initiative to be the first media owner to offer this in-depth study on our radio platforms, which collectively command the biggest audiences than any other advertising medium in Southern Africa. We hope this will assist planners in using radio, and more importantly our stations, more effectively."