[Biz Takeouts Lineup] 28: Developing brand and user relations

• Show host: Brendan Jack (@brendanjack)
  
• In-studio guest:Tracy Stewart, the national marketing manager of Isilumko Media - a below-the-line activations and experiential media company focused on facilitating creative, integrated one-on-one interactions between a brand and consumer.

• Discussion topics:
  
  
  • Developing brand and user relations
    
  • Creating a memorable experience (experiential marketing) that would engage the consumer
    
  • Where does traditional interactive marketing and branding fail? (e.g. Food sampling mini stalls in stores when you go for your Saturday morning grocery shopping - is it effective?)

  • What is the possible future for interactive branding and how does South Africa compare globally?

• Weekly news roundup: Bizcommunity marketing manager Warren Harding (@BizcomWazza)

How to listen

• Internet radio/streaming audio: 2oceansVibe Radio
  
• Mobile: iPhone, Blackberry or Android apps

Comments or questions

• Email: moc.ytinummoczib@stuoekatzib
  
• Twitter: tweet @brendanjack, @BizcomWazza or @SimoneBiz using the hashtag #biztakeouts
  
• Facebook: 2oceansVibe Radio

Podcast

A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:

• Bizcommunity Special Section: Biz Takeouts
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Bizcommunity
• Bizcommunity: twitterfall
  
• Twitter Search: #biztakeouts OR "Biz Takeouts"
  
• Email: moc.ytinummoczib@stuoekatzib