Top stories
More news
Marketing & Media
Chicken Licken bravely debones a rare phobia with their latest campaign
Joe Public 2 days
Construction & Engineering
US shuts down massive Lesotho development project
BlackBerry to cease making smartphones
It's the end of an era. BlackBerry, the once-dominant maker of devices that kept business executives glued to their e-mail, will no longer develop its own phones.
©Hermin Utomo via 123RF
The company said in notes alongside its second quarter financial results, published on Wednesday, that it will end all internal hardware development and will outsource that function to partners. Details remain sketchy, but it appears that the company may retain the BlackBerry name on smartphones, but use partner companies to build the devices.
Google has followed a similar strategy with its Android-based Nexus and forthcoming Pixel devices.
BlackBerry has struggled for years to remain relevant in a smartphone market that has become dominated by Google’s Android and Apple’s iOS. But its other businesses, focused on software and services, are performing well.
Continue reading the full article on TechCentral.
Related
South Africa to remove luxury duty on lower value smartphones 12 Mar 2025 Advertising is here to stay: 3 ways to adapt with the changing times 15 Nov 2024 GSMA report spotlights Africa’s ‘billion strong digital divide’ 12 Nov 2024 Xiaomi rides strong smartphone sales wave to 38% rise in net profit 22 Aug 2024 Court says Google did violate antitrust laws 6 Aug 2024 Congo lawyers say they have new evidence on Apple's minerals supply chain 23 May 2024
