High fuel price changing buying patterns - Burchmore

"We have seen drastic changes in buying patterns. It is clear that the fuel price is top of mind for all car buyers. Typically, customers focused on buying a car that looked good; a vehicle that came with all the bells and whistles. Customers still desire these traits in a vehicle, but now they are carefully considering fuel consumption too. They are also asking about emissions because a car that emits lower quantities of carbon dioxide is typically more fuel efficient," says Jacobson.

Because of the perceived economy of diesel-powered vehicles, these are more in demand. "Automotive experts will confirm that this is no longer necessarily the case - some petrol-powered engines are extremely economical. But many motorists, especially more mature buyers, believe that diesel-powered cars are more economical," he says.

Increasing demand for hybrids

Smaller cars are also becoming more desirable because they are not perceived to be gas guzzlers. There is also a greater demand for hybrids than ever before. "We have noticed particular demand for the Honda CR-Z because, while it's a hybrid it is also a stunning looking vehicle. The moment we get one on the floor it is snapped up."

The increase in the fuel price has also resulted in business being brisker than before. "Customers are trading in their vehicles and opting for more efficient cars. As a result, we have a good stock holding of vehicles that we have sourced from companies and private buyers. We are selling these vehicles on auction and also off the floor," says Jacobson.

Unfortunate situation in SA

Of course, the impact of the fuel price has also had a negative impact for some customers. "It is a sad reality that some families have decided that they cannot afford to run two cars, and so they have sold a car. This makes financial sense for those motorists - they convert their cars into instant cash and it is a risk-free transaction," explains Jacobson.

Having said that, Jacobson says he hopes that the fuel price does not continue to rise. "We are faced with the unfortunate situation in South Africa that - with the exception of certain routes and some areas - public transport leaves a lot to be desired. As such, consumers are forced to buy a car, and thus fuel. I hope that the rest of the year brings good news and an easing of financial pressures for the already overburdened motorist," he concludes.