Spinlet enters African market to assist artists

Spinlet plans to assist artists and musicians in capturing revenue streams often lost to the piracy markets and aims to work together with labels, artists and musicians to produce music that can be marketed and sold throughout Africa and in international markets.

"Through digital distribution and artist development we can help to generate economic growth, create jobs in the entertainment industries and help raise international awareness of African artists' increasing live performance and publishing revenue," says Spinlet's Mark Redguard.

Africans deserve commercial success

In addition, the company will focus on helping artists connect with and grow their fan bases through film and TV soundtrack placement, multi-national endorsements and commercial opportunities. "The domestic market is huge and can sustain artists singing in regional languages and experimenting with indigenous styles," says Redgard. "We want to encourage the youth of Africa to continue to make and market their music and see that they are adequately compensated for it. They deserve commercial success just as anyone else would."

Artists and record labels can join the Spinlet service and begin selling their music immediately upon launch of the service by contacting a Spinlet representative or submitting their music through an online process.

Spinlet recently entered into a strategic alliance with top African record label and entertainment company Storm 360 featuring some of the biggest artist names in Africa. With this partnership, Spinlet's technology and service will provide Storm 360 with their new digital music label Storm Digital, an exclusive platform to sell and promote their content.