Africa Rising Music Conference showcases international talent

15 Mar 2022

The Africa Rising Music Conference (ARMC) will bring select artists to South Africa for a two-day gathering at Hallmark Hotel in Johannesburg.

The AMRC ambassadors

The call for aspiring and excited attendees to register online to secure a place on event days is now open and accessible via Howler with selection by the end of March 2022. Public tickets are limited and registration is essential.

For this edition, the event is set to focus on building a bridge between African music and the European market. A majority of delegates coming from Germany and the Netherlands will be present, supported by The Dutch Music Export Office.

Music and Innovation founders Mpumelelo Mtetwa, Lindani Ntsibande and Sipho Zondo

Making music in advertising: Lindani Ntsibande from Music and Innovation

Emily Stander 15 Mar 2022

Following a successful International Women’s Day event held at the Joburg Theatre on 8 March, the ARMC is set to be a level up from any other local showcases. The focus territory for this year’s edition will be on Dutch artists that will collaborate, engage and work with South African talent, while executives are guaranteed a top-level opportunity to connect.

Expected is a special all-female ambassador lineup:

Tumi Mogapi (South Africa) chapter chair Women In Music South Africa
Money Ba Doo (South Africa) artist/songwriter
Anyiko Owoko (Kenya) Anyiko PR
JAMIIE (Germany) artist, producer, Afrohouse Beatport curator
Katje Ruge (Germany) Katje Ruge Photography & Music
Dieuwertje Heuvelings (Netherlands) - ADE BEATS / Dutch Music Export

AMRC publicist Bridgette Makhela said, “It’s exciting to see something of this magnitude take place in Johannesburg, we’re looking forward to an informative and industry game-changing conference.”