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Marketing & MediaMIC at Loeries Creative Week, cultural capital has entered the chat
Dentsu 30 Oct 2025




Marketing & MediaEx-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545
Studio 545 1 Jun 2026
The rest of the lineup comprises of Manu Worldstar and DJ Banze and DJ Sliqe and Muptee will be handling the decks.

The party is set to bring together all the elements that make street culture on our continent so ‘lit’, in addition to live music, it will also feature art, fashion, lifestyle, and street food. You can also expect to see dancers and izikhothane led by Material Don Dada to light up the stage along with exciting digital interpretations of the streets of Africa.
Edge has come on board as the official #TraceFest sponsor. Edge global brand development manager Vithesh Ramklown says: ‘’We are excited to be part of this vibrant celebration that showcases who we are and look forward to ensuring everyone at our garden has the most exciting time in sharing the satisfaction of beer and the refreshment of cider.’’
The block party is an extension of what Trace stands for, says Trace Southern Africa’s senior vice-president Leo Manne: ‘’trace is a brand that, over the last 15 years, has been consistent in giving expression to global Afro urban popular culture – #TraceFest gives us that opportunity.’’
Tickets are on sale at R150 and available at Computicket and at the door.