Avis new sponsor for 2013 Cape Argus

The sponsorship will include 15 dedicated staff members, who will be available on the day to assist in managing a key water point for the cyclists - a great team building exercise for Cape Town staff, who will be assisting to keep 35 000 riders well hydrated.

The company will be entering 30 cyclists into this year's race.

"We are proud to be involved in this year's event and we will be supporting all those involved and taking part, from pedal to medal," concludes Keith Rankin, chief executive of Avis.