SABC 3 TV and radio makes a fashionable debut
South African Fashion Week brought to you by L'Oreal Paris, got a big boost today with the news that SABC 3, Metro FM, 5FM and Good Hope FM will be media partners for the continent's premier fashion event, which takes place from July 29 to August 1 at the Sandton Convention Centre.
The partnership will give much needed support to the country's hottest designers - Craig Native, Stoned Cherrie, Black Coffee, Clive Rundle, Julian and others - and the airwaves will bling bling with fashion news, gossip, interviews and updates straight from the catwalks in Johannesburg.
Randall Abrahams, head of SABC Commercial Radio comments: "We are very excited to be the official media partner for SA Fashion Week 2004. It's a perfect synergy, seeing that SA's premier fashion event links strongly with the aspirations of our brands' target markets - 5fm, Metro FM, GHFM - cutting-edge, trend-setting, always searching for innovative, new and unique ideas and supporting the development of local talent."
"SAFW has come to epitomise South African style - a style that is so distinctive and happening that it can inspire the world. SABC 3 prides itself on supporting and celebrating a South Africa that is progressive and sophisticated, and in this light we are thrilled about our association with the event," says Hannelie Bekker - Head of Programmes, SABC 3.
"We hope that our involvement will help to bring the achievements of our designers - and the desirability of local fashion - to the attention of a broader public than ever before," Bekker said.
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