What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
The return of MPH and Clarkson
Once again powered by BP Ultimate, MPH returns to South Africa between 31 January and 3 February 2008 at the Coca-Cola Dome in Johannesburg, and motoring celebrity Jeremy Clarkson will be the man behind the wheel, joined by South African radio and TV personality Sasha Martinengo.
BP Ultimate sponsored the 2007 event and signed a sponsorship deal to be the official sponsor of the MPH events until 2011. Explains Rui Jardim, BP's brand and advertising manager, “We are proud to align our globally acclaimed performance fuel brand, BP Ultimate with MPH, as it is synonymous with high-end motor technology, performance and innovation, which is exactly what the show is all about.
Commented Paul Edmunds, sales and marketing manager for JCRM Events SA, “MPH is back and will be as exciting, as thrilling and will offer fans an even faster ride. Having Jeremy Clarkson eagerly sign up again proves that this is not like any car show. We also have the international driving force from Clarion Events and a powerful partner in BP.”
More than a motoring show, MPH is live motoring theatre, with the exhibition element allowing car manufactures to show off their finest. Martinengo will be the master of ceremonies for the event. Charismatic motoring journalist and TV personality Clarkson will host the live theatre element of the MPH car show.
Related
