“Since taking up the title sponsorship eight years ago, Sports Illustrated Swimwear has been a natural fit in Nashua's expanding portfolio of sponsorship, and we are excited to continue working with them in this capacity,” says Chris Scoble, MD of Nashua. “This relationship has provided us with outstanding promotional opportunities that extend our reach to a very important segment of our audience, males and females in the higher LSM groups.”
Available since 10 December 2007 for two months at retail outlets for R39.99, the 144-page coffee table-style magazine features the sexiest local models from the past decade, including Christina Storm, Therese De Klerk, Megan McKenzie, Minki van der Westhuizen, Lieschen Botes, Gina Athans, Benetha Hunter, Roxy Ingram, Tanya Fourie and more.
Sports Illustrated's 2008 Swimwear calendar is free with the January issue of Sports Illustrated, on sale from 17 December.
