Charity drive at International Fashion Sale

The International Fashion Sale (IFS) on at the Coco-Cola Dome from 29 July to 1 August 2010 between 10am and 10pm will have a stand promoting the Princess Project, a charity drive of ex-Miss South Africa and Top Billing presenter Jo-Ann Strauss to give under-privileged girl matriculants the opportunity to look fabulous at their Matric farewell dance.

Strauss, who herself wore a second hand dress to her farewell, says, "It just made sense to me. I had so many dresses in my wardrobe that I couldn't wear again in the public eye and they were cluttering my wardrobe. I couldn't think of a better way of putting them to good use than to give them to girls who would normally never get an opportunity to wear such amazing dresses for their Matric farewell."

The project welcomes all formal dresses from the public and many celebrities have joined the campaign like Michelle McLean, Louise Carver and Uyanda Mbuli. Even international supermodel Naomi Campbell has pledged a dress after working with Strauss in Barcelona for "Frock 'n Roll".

When the IFS heard of her project it immediately recognised the synergy between the two and set about forming the partnership. The IFS has been around for 14 years and hundreds of thousands of visitors have enjoyed filling their wardrobes with designer gear for next to nothing so to have the platform to get designer dresses on deserving girls for absolutely nothing was a great opportunity to give something back.

Go to www.internationalfashionsale.co.za for further information.