TFG buys UK fashion brand

Whistles currently has 46 standalone stores in the UK and is stocked in selected departmental stores across the world, including Bloomingdales in the US and Harrods in the UK. It also sells its merchandise online.

The addition of Whistles to TFG's existing portfolio of brands will further position TFG as a leading fashion retailer not only in South Africa, but internationally, and will enhance its online presence

Jane Shepherdson, Whistles CEO, said: “We very much look forward to working with the TFG team to continue to build on the success of Whistles and take it to the next stage of its evolution.”

Doug Murray, TFG’s CEO, added: “Whistles is a brand that we have long admired, for which we believe there is a significant opportunity for growth. We look forward to working with the team to develop the brand further.”