Exciting year for the Eyethu Orange Farm Mall

19 Nov 2015

The Eyethu Orange Farm Mall has attracted more than a million shoppers a month this year and has recorded consistent month-on-month growth.

Izak Petersen.

The Orange Farm community owns a 10% stake in the mall. Its co-owners are JSE-listed REIT Dipula Income Fund and its developers Flanagan & Gerard Property Development & Investment and Stretford Land Developments, each of which hold 30% of the mall's ownership.

The Eyethu Orange Farm Mall's excellent location and accessibility for customers is a key driver of its success. It links directly to the Stretford Railway Station and neighbouring major taxi rank, and is ideally positioned at the heart of Orange Farm's new central business district.

Izak Petersen, CEO of Dipula, reports that Eyethu Orange Farm Mall is proving a good asset for the fund, serving its chosen market. It has also become so much more than the average commuter centre.

Excellent support

Petersen said: "The mall's popularity with the local community is obvious from the excellent support it receives. It is trading well generally and the most popular trade categories are food and fashion, but we're also seeing a growing demand for family entertainment, especially at weekends."

He added: "This shows that the community sees the mall as more than convenient shopping on the way to and from work. They see it as fulfilling an important social and leisure role. To meet this demand, we're considering expanding the mall's choice of restaurants."

Petersen added that as the Eyethu Orange Farm Mall gets to know and understand its shoppers better, it is constantly cultivating a better retail mix to meet the expectations of consumers in its 90-plus stores, with a strong national tenant mix.

This month will see new stores opening at the mall, including fashion retailer Webbers and shoe store Tekkie Town. Rage Clothing will introduce its clothing and shoe ranges to the Eyethu Orange Farm Mall in December. The centre's Nedbank branch is also expanding to meet client needs.

"It has been an exciting year, and extremely rewarding to see the mall's overall shopper numbers and trading grow," said Petersen.