National accommodation awards finalists

More than 41 000 consumers commented on approximately 1100 AA Quality Assured or star graded establishments across the country this year, either electronically or by completing guest critique forms.

A total of 160 finalists in 36 categories were announced, including guest houses, bed & breakfasts, self-catering apartments, game lodges and different types of hotels. Guests commented on aspects such as service levels, the quality of facilities, cleanliness, ambience and food.

Using comment constructively

Convenor Vanessa Sand says all information received from guests, whether positive or negative, is sent back to participating establishments. "This assists owners or managers to improve certain aspects of their operations or to maintain existing high standards. The awards programme is therefore a very effective tool to respond to the needs of consumers and gives establishments a definite marketing edge."

High-scoring establishments were examined carefully and were visited by qualified and experienced assessors to verify that the scores were justified.

The winners will be announced at a gala awards ceremony at the tourism Indaba in Durban on 8 May.

The awards programme is supported by American Express Card, Sealy, BnB Sure and Avis.

AA Travel Guides American Express Accommodation Awards 2010 Finalists

For more information contact Vanessa Weltman on 011 713 2000 or az.oc.levartaa@namtlewv.