New focus for Signature Life Hotels

Alan Vels, MD of Signature Life Hotels, announced the termination of their marketing and sales contract with Irene Country Lodge, as part of the roll-out of a new focus and holistic approach to the management of all its properties. Our growth strategy in Pretoria in the months to come dictates that this policy will be the best for the group." Signature Life Hotels has rolled out eight unique and individual properties over the last six weeks and their expansion continues across South Africa as well as Mozambique and Madagascar.

Vels said: "Our approach going forward is not to enter into any further agreements on sales and marketing only, but to manage the overall daily operations and full facilities management of the properties. Iin this we have full management ownership over the standards at each operation as well as the sales and marketing strategies, especially room rate management, which offers a seamless guest experience for our suppliers.