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Marketing & MediaExceptional event experiences: Balancing AI and human insight
Celeste Whitaker, 6 May 2026





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"Although substantial communication saw ticket sales climbing on a daily basis, viability was not assured and although we have spent a considerable amount of money in trying to realise the festival, we believe it would have been irresponsible to continue under the circumstances and in the end not able to pay vendors or refund people who bought tickets," du Plessis says.
All ticket holders will be refunded - those who bought tickets from Computicket can contact the vendor for refund while those who bought directly from Cape Town Bike Festival can contact the company.