Pure Adventures and USL.TV partner to provide live streaming race coverage

Hosted on the USL.TV platform, the live streaming coverage will include expert commentary and utilise USL.TV's innovative tracking technology along with live camera angles to acquire exact geo-positioning of athletes during the race, allowing fans to follow their favorite athletes during the entire length of the event.

USL.TV is a media and technology platform changing event and race coverage of some of the endurance challenges worldwide. Through live streaming video, real-time GPS racer tracking, dynamic course previews, expert commentary and interviews, and engaging post-race highlight reels, USL.TV connects fans to every step of the event and delivers coverage of every participant.

"We are very excited to partner with Pure Adventures to bring our race viewing experience to South Africa" said USL.TV Founder and CEO Mike Cloward.

"The USL.TV experience we provide for spectators and fans of the sport will first be showcased at the legendary Ultra-trail Cape Town and will set the perfect stage for future race and event coverage in South Africa."

Live coverage

Pure Adventures, an event management and race organisation in South Africa, produces some of the world's most iconic endurance and multi stage off road races, from trail running to mountain biking.

"Specatorizing" these events has always been an issue for race organisations as the areas are remote and hard for spectators to access. Offering a cutting edge live platform to races will change the way they're perceived and allow races to maximize their marketing ability. Athletes can now be followed live on our USL.TV platform and information is immediate and up to date" said Michael de Haast, co-founder of Pure Adventures.

The premier of the USL.TV platform in South Africa will take place at the iconic Ultra-trail Cape Town Race on 3 October 2015.

"As race organisers we've been envious of the interactive media coverage international endurance races have put on display in recent years. When we heard USL.TV was coming to South Africa we jumped on the opportunity as it would greatly benefit the race, both from a remote spectator experience to on route participant safety" said Nic Bornman, Ultra-trail Cape Town's race organiser.

Bornman adds, "Thanks to the live tracking and broadcasting it will be possible for anyone to follow the action on some of Table Mountain's most remote locations, bringing to life these extraordinary endurance efforts. These are exciting times that will quite simply revolutionise the way people experience the race and we are excited to be part of it."