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Marketing & Media#AfricaMonth: The Case for Africanising AI in public relations
Phozisa Mkele 20 May 2026





Marketing & MediaEx-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545
Studio 545 1 Jun 2026

"We have really stepped things up this year to stage an action sports event that meets international standards. With record crowds and unbelievable performances from local and international athletes, this is without a doubt the most unforgettable Ultimate X to date," says Markus Museler of Old School Productions, founder and visionary of Ultimate X.
International competitors in action include Alastair Sayer (FMX), Paul Ryan (BMX), Jordan Elizondo-Darwin (wake) and Moses Adams (skate) plus extreme local stars such as Mike Oyston on FMX, David Rigby on BMX, skater Ant De Mendonca, wakeboarder Melissa Colborne and on the MTB trial, Andrew Guess. The country's best riders in each discipline will compete for a piece of R120 000 in cash prizes and the title of Hunters eXtreme Ultimate X champion.
Mike Silver, of experiential marketing partner Stretch, together with Old School Productions, conceptualised and executed the festival since it kicked off five years ago.
Gates open at 10am and close at 9pm.