Subscribe & Follow

Advertise your job vacancies

Levi's 2008 footwear launch

5 Jun 2008

Levi's have certainly been busy will all their marketing and branding lately, what with their concentration on aligning with South African music and organising events such as Levi's Young Guns and the Levi Vintage Sundays. Their launch for their Spring/Summer 2008 footwear line held at Bambu in Greenpoint last night was no different; featuring a performance from the ever popular Goldfish.

Bambu was seriously packed by the time we arrived. Bored looking models decked out in Levi's gear stood perfectly still on podiums dotted around the venue in between the bustling crowds. A few displays of the Levi's footwear could also be seen between the throngs, showcasing both ladies and men's foot wear including a killer pair of retro looking stripy heels.

The Goldfish boys really complimented the event with their unique and classy sound; I can't say anything bad about these guys. Their music always sounds super polished but because of their use of live instruments it never sounds dull or over used. The only down side was there didn't seem to be much crowd appreciation for the Fishies or perhaps people were too cool to show it. But never the less this didn't seem to deter Goldfish from putting on a slick show.