Artscape reveals plans to revamp and expand complex

Dubbed Artscape Live Vision 20!20, the strategy includes the development of some 17 000m² of vacant land next to the existing complex to create one of the largest precincts in Africa dedicated to the performing arts.

Revealing details of the plan, Artscape chairman Prof. Somadoda Fikeni said the institution still needed to secure final approvals from local, provincial and national authorities, as well as secure funds to implement the project.

"Our vision for 2020 is to create an epicentre of cultural excellence by using the performing arts industry as a prime catalyst of economic growth, human development and social cohesion."

Artscape CEO Michael Maas said in association with a network of well-established arts companies, Artscape probably employs the largest and most diverse spread of artistic and creative talents under one umbrella on the continent.

"This network's total staff complement of 754 includes managers, stage, sound and lighting technicians, set builders, wardrobe specialists, make-up artists, performers, trainers and administrative staff. Artscape supports another 414 jobs in the arts and culture sector. In total, the organisation's direct contribution to the SA economy is estimated at R541 million per annum.

Jobs can be doubled

"By more than doubling its footprint, the Artscape complex could propel South Africa into the forefront of the international cultural economy and double the current number of job opportunities in the performing arts industry," Maas said. The complex currently stages about 715 productions and events per annum, which in turn attract over 317 000 visitors each year.

The expansion plan includes an arts academy for 300 students, a world class concert hall, a drama teaching studio, a rigging studio for the Zip Zap Circus School, four double height seminar rooms doubling up as rehearsal rooms, as well as three dedicated dance rehearsal spaces to accommodate different dance styles.

At the same time, the multifunctional cultural precinct will link Cape Town's business, political, artistic, media and conferencing communities into one major social hub, promoting social cohesion, nationally and internationally.

Fast growing sector

"Two years ago, Artscape embarked on a drive to revitalise its facilities in line with current needs of the performing arts. This included the reconfiguration of the Opera House auditorium with more seating, improved patron facilities and services, the addition of three floors to house rehearsal rooms and offices for Artscape and the associated arts companies, as well as the refurbishment of the old dressing rooms. These phased improvements were done to stimulate artistic growth and to enhance the patrons' experience at the complex," Maas explained.

"The performing arts and entertainment industry has become one of the fastest growing sectors in the modern world, contributing significantly to the economic growth of cities and regions. To keep pace with future growth and burgeoning demand, Artscape has seized the opportunity to expand its capabilities and capacity," he concluded.

Plans are also afoot to initiate relationships between theatres across the continent to stimulate the growth of performing arts in Africa.