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Saturday night 2009 Loeries winners
There were two Grands Prix announced tonight, Saturday, 26 September 2009, at the 31st Annual Loerie Awards held for the very first time in Cape Town: Ogilvy Johannesburg for Channel O's Experiential Mixed-Media Campaign ‘Young, Gifted & Black', and Net#work BBDO Johannesburg for Virgin Atlantic's Radio Commercial Campaign ‘Ferret, Dancer, Dog, Child' - which also received South Africa's first Cannes Lions Radio Grand Prix in June this year. [multimedia]
| Overview of Grand Prix winner Ogilvy Johannesburg's Experiential Mixed-Media Campaign ‘Young, Gifted & Black' for Channel O |
At the Saturday night ceremony hosted by the SABC, a total of 95 awards were handed out, with two being Grands Prix, eight Gold and five Craft Gold. MC was comedian John Vlismas, making it three years in a row, who played to a mostly full house at the Good Hope Centre which had been especially upgraded for this event. Goldfish and Lira were part of the entertainment.
New Voice Award
The SABC New Voice Award for Non-English Radio was launched this year to promote the production of non-English radio advertising.
The Gold Award went to TBWA\Hunt\Lascaris Johannesburg for ‘Tatollo, Funeral' for Tiger Brands; the Silver Award went to Draftfcb Johannesburg for ‘Bua FM - 1, 2, 3' for Vodacom; and the Bronze Award went to Joe Public for ‘Don't Stop ‘Til You Get Enough, Buffalo Soldier, Beat It' for kalahari.net.
The Vodacom Mobile Media Digital Award
This new award, in partnership with Vodacom Mobile Advertising, recognises the recent growth in the use of mobile devices in the advertising mix. It was awarded to Gloo Digital Design for the ‘Tetralift' mobile entry for Puma.
Gloo Digital Design also took home another new award, The SpaceStation Internet Advertising Award, for its work ‘Connect and U Can' for MWeb.
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Grand Prix winner Net#work BBDO Johannesburg's Radio Commercial Campaign ‘Ferret, Dancer, Dog, Child' for Virgin Atlantic
Grand Prix winner - Ogilvy Johannesburg's Young Gifted and Black for Channel O in the Experiential Mixed Media category
Gold winner - Acuate Marketing and Communications's Small business is no small business for MTN in the Experiential Non-broadcast video and film category
Gold winner - Ogilvy Cape Town's Lucky for Volkswagen in the Advertising TV and Cinema Commercials category
Tribute to Thabo Motene Marera
Tribute was also paid to the late Thabo Motene Marera, the Velocity Films' film director who was tragically killed in a car accident in Johannesburg last weekend. View the Bizcommunity.com tribute page at https://www.bizcommunity.com/TributeToThabo.html.
Saturday night winners
| Award | Category | Category | Country | Client | Ad Title | Company | Product |
|---|---|---|---|---|---|---|---|
| Gold | Advertising | TV & Cinema Commercials | South Africa | Volkswagen | Lucky | Ogilvy Cape Town | Golf 6 |
| Gold | Advertising | TV & Cinema Commercial Campaign | South Africa | BP | SA United - Car Guards vs Boytjies, Divas vs Taxi Drivers, Cafe Owners vs Mamas | Ogilvy Johannesburg | BP 2010 |
| Silver | Advertising | TV & Cinema Commercials | United Arab Emirates | MTV | MTV Staying Alive | LOWE Middle East & North Africa | Aids Awareness |
| Silver | Advertising | TV & Cinema Commercial Campaign | South Africa | Chicken Licken | Morning After, Singing Burger | Net#work BBDO Johannesburg | Slyder |
| Silver | Advertising | TV & Cinema Commercials | South Africa | Audi SA | Flipbook | Ogilvy Johannesburg | Audi Q5 |
| Silver | Advertising | TV & Cinema Commercials | South Africa | KFC | Skop | Ogilvy Johannesburg | Streetwise 2 |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Vodacom | Sophiatown | Draftfcb Johannesburg | Soccer |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Vodacom | Player 23 | Draftfcb Johannesburg | Rugby |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | MWEB | LOST | FOXP2 | MWEB BRAND |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | BMW South Africa | Freediver | Ireland/Davenport | EfficientDynamics |
| Bronze | Advertising | TV & Cinema Commercial Campaign | Egypt | LinkDOTnet | Chatting, Streaming, Download, Generic | Leo Burnett Cairo | Link DSL |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Cell C | Talking Man | Net#work BBDO Johannesburg | Cell C |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Exclusive Books | Charades | Ogilvy Johannesburg | Fanatics Club |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Nando's | Change | Stick | Nando's |
| Craft Gold | Advertising | TV & Cinema Crafts - Art Direction | South Africa | AVI Bakers | Precious Biscuits | Ogilvy Johannesburg | Bakers Biscuits |
| Craft Certificate | Advertising | TV & Cinema Crafts - Art Direction | South Africa | Vodacom | Sophiatown | Draftfcb Johannesburg | Soccer |
| Craft Certificate | Advertising | TV & Cinema Crafts - Art Direction | South Africa | Chicken Licken | Chilly the Real Snowman Boy | Egg Films | Chicken Licken Soul Fire |
| Craft Gold | Advertising | TV & Cinema Crafts - Animation & Special Visual Effects | South Africa | United Airlines | Sea Orchestra | Shy the Sun | New International First and Business Class |
| Craft Certificate | Advertising | TV & Cinema Crafts - Animation & Special Visual Effects | South Africa | Bakers | Precious Biscuits | BlackGinger & Ogilvy Johannesburg | Bakers |
| Craft Certificate | Advertising | TV & Cinema Crafts - Animation & Special Visual Effects | South Africa | Neotel | No Restrictions | Riverstone Films & TBWA\Hunt\Lascaris-Johannesburg | Launch Campaign |
| Craft Certificate | Advertising | TV & Cinema Crafts - Cinematography | South Africa | Cell C | Walking Man | Bomb | Coverage |
| Craft Certificate | Advertising | TV & Cinema Crafts - Direction | South Africa | Cell C | Walking Man | Bomb | Coverage |
| Craft Certificate | Advertising | TV & Cinema Crafts - Music & Sound Design | South Africa | Audi Q5 | Audi Q5 - Flip-Book | Cut & Paste Genration / Alun Richards | Audi S.A. |
| Grand Prix | Advertising | Radio Commercial Campaign | South Africa | Virgin Atlantic Airlines | Ferret, Dancer, Dog, Child | Net#work BBDO Johannesburg | Virgin Upper Class |
| Silver | Advertising | Radio Commercial Campaign | South Africa | Toyota | El Loco, Creeper Tarts | Draftfcb Johannesburg | Genuine Parts |
| Silver | Advertising | Radio Commercials | South Africa | Nando's | Name | Draftfcb Johannesburg | Combo Meal |
| Silver | Advertising | Radio Commercial Campaign | South Africa | KFC | Men with balls - Dance Floor, Braai, Looks, Cats, Cute | Ogilvy Johannesburg | KFC Sportscage sponsorship |
| Silver | Advertising | Radio Commercials | South Africa | Exclusive Books | Love Letter | Ogilvy Johannesburg | E-mail etiquette |
| Bronze | Advertising | Radio Commercials | South Africa | McDonald's | Spell it out | DDB Sa | Happy Meals |
| Bronze | Advertising | Radio Commercials | South Africa | 'Die Burger' | Tweegatjakkals | Draftfcb Cape Town | Election 2009 |
| Bronze | Advertising | Radio Commercials | South Africa | Toyota | Sergeant | Draftfcb Johannesburg | Hilux |
| Bronze | Advertising | Radio Commercial Campaign | South Africa | Toyota | Afrenglish, Backward | Draftfcb Johannesburg | Prius |
| Bronze | Advertising | Radio Commercial Campaign | South Africa | Lexus | Financial Indicators, Emotional Satnav, Sports News | Draftfcb Johannesburg | GS |
| Bronze | Advertising | Radio Commercials | South Africa | Constantia Insurance | Surname | Draftfcb Johannesburg | Corporate |
| Bronze | Advertising | Radio Commercials | South Africa | kulula | Bleep | King James | kulula connect |
| Bronze | Advertising | Radio Commercials | South Africa | Art Logic | Song | Lowe Bull | Joburg Art Fair |
| Bronze | Advertising | Radio Commercials | South Africa | I&J | URL | Net#work BBDO Cape Town | Omega 3 Fish Fingers |
| Bronze | Advertising | Radio Commercial Campaign | South Africa | Multichoice | 5 Star - Pigeon, Baby | Ogilvy Johannesburg | DStv Premium |
| Bronze | Advertising | Radio Commercial Campaign | South Africa | Nando's | Drop the charges, Change | Stick | Nando's |
| Gold | Advertising | New Voice Award - Non-English Radio Campaign | South Africa | Tiger Brands | Tatollo, Funeral | TBWA\Hunt\Lascaris Johannesburg | Doom |
| Silver | Advertising | New Voice Award - Non-English Radio Campaign | South Africa | Vodacom | Bua FM - 1, 2, 3 | Draftfcb Johannesburg | Music Station |
| Bronze | Advertising | New Voice Award - Non-English Radio Campaign | South Africa | kalahari.net | Don't Stop 'Til You Get Enough, Buffalo Soldier, Beat It | Joe Public | kalahari.net |
| Craft Certificate | Advertising | Radio Crafts Campaign - Direction | South Africa | Virgin Atlantic Airlines | Dog, Ferret, Child, Dancer | Net#work BBDO Johannesburg | Upper Class |
| Craft Gold | Advertising | Radio Crafts Campaign - Writing | South Africa | Virgin Atlantic Airlines | Ferret, Dog, Dancer, Child | Net#work BBDO Johannesburg | Upper Class |
| Craft Certificate | Advertising | Radio Crafts Campaign - Writing | South Africa | Toyota | El Loco, Creeper Tarts | Draftfcb Johannesburg | Genuine Parts |
| Silver | Advertising | Online Internet Advertising | South Africa | mweb | connect and you can | Gloo Digital Design | mweb |
| Bronze | Advertising | Online Internet Advertising Campaign | South Africa | Ghost Pops | Lady ghoul, Zombie man | Gloo Digital Design & Net#work BBDO | ghost pops |
| Bronze | Advertising | Online Internet Advertising | South Africa | Volkswagen | Ridiculously Small Prices - Snail | Ogilvy Cape Town | Volkswagen Polo |
| Gold | Advertising | Advertising Mixed-Media Campaign | South Africa | The Zimbabwean | Trillion Dollar Campaign | TBWA\Hunt\Lascaris Johannesburg | The Zimbabwean Newspaper |
| Silver | Advertising | Advertising Mixed-Media Campaign | South Africa | Vodacom | Player 23 | Draftfcb Johannesburg | Rugby |
| Bronze | Advertising | Advertising Mixed-Media Campaign | South Africa | Steers | Good Guy Campaign | King James Johannesburg | Good Guy |
| Bronze | Advertising | Advertising Mixed-Media Campaign | South Africa | Windhoek Lager | Keep it Real | The Jupiter Drawing Room South Africa | Brandhouse |
| Gold | Experiential | Digital - Website | South Africa | wicked pixels | wicked | Gloo Digital Design & Wicked Pixels | wicked pixels |
| Silver | Experiential | Digital - Website | South Africa | Hello World Agency | Hi there Website | Hello World & Hello Computer | Hello World Agency |
| Bronze | Experiential | Digital - Website | South Africa | &Beyond Africa | &Beyond New Brand Launch | clickthinking | Website Launch |
| Bronze | Experiential | Digital - Website | South Africa | Astor Hostels | Astor Hostels | Urbian | Astor Hostels |
| Gold | Experiential | Digital - Microsite | South Africa | cell c | create me | Gloo Digital Design & Proximity#ttp | cell c |
| Silver | Experiential | Digital - Microsite | South Africa | Play UK Internet | Play UK Internet - Monster Trucks Game | Hello Computer | Play UK Internet - Monster Trucks Game |
| Silver | Experiential | Digital - Microsite | South Africa | Glade Festival | Glade Festival Microsite | Urbian | Glade Music Festival UK |
| Bronze | Experiential | Digital - Microsite | South Africa | MINI South Africa | Fast Love | aquaonline | MIN John Cooper Works (JCW) |
| Bronze | Experiential | Digital - Microsite | South Africa | MTN | BACKYARDSERIES.TV | Hello Computer & MetropolitanRepublic\TJDR | MTN CRICKET SPONSORSHIP |
| Bronze | Experiential | Digital - Mobile | South Africa | puma | tetralift | Gloo Digital Design | puma lift |
| Bronze | Experiential | Digital - Viral | South Africa | Puma | Jack vs. Bolt | WolfGang Productions | Puma Running |
| Gold | Experiential | Digital - Applications | South Africa | Two Ocean Aquarium | Interactive Frog Wall | Formula D Interactive | Interactive Frog Wall |
| Silver | Experiential | Digital - Applications | South Africa | Liliesleaf farm | Liliesleaf interactive table | Pixel Project | Liliesleaf interactive table |
| Bronze | Experiential | Digital - Applications | South Africa | gloo | love from gloo | Gloo Digital Design | gloo |
| Silver | Experiential | Digital Mixed-Media Campaign | South Africa | cell c | Cell C Create me | Gloo Digital Design | cell c |
| Bronze | Experiential | Digital Mixed-Media Campaign | South Africa | wicked pixels | wicked | Gloo Digital Design & Wicked Pixels | wicked pixels |
| Craft Gold | Experiential | Digital Crafts | South Africa | wicked pixels | wicked | Gloo Digital Design & Wicked Pixels | wicked pixels |
| Craft Certificate | Experiential | Digital Crafts | South Africa | Play UK Internet | Play UK Internet Monster Trucks | Hello Computer | Play UK Internet Monster Trucks |
| Craft Certificate | Experiential | Digital Crafts | South Africa | Glade Festival | Glade Music Festival UK | Urbian | Glade Festival Microsite |
| Silver | Experiential | TV Identity and Content Promos | South Africa | M Net | Tree | Ogilvy Johannesburg | Channel O |
| Silver | Experiential | TV Identity and Content Promo Campaign | South Africa | DStv | Guess who's been watching DStv - Lunchbox, Happy Birthday, Fireman | Studio Zoo | DStv's bouquet of channels |
| Bronze | Experiential | TV Identity and Content Promos | South Africa | M Net | Young, Gifted and Black | Ogilvy Johannesburg | Channel O |
| Gold | Experiential | Non-broadcast video & film | South Africa | MTN | Small business is no small business | Actuate Marketing & Communications | MTN SME |
| Bronze | Experiential | Non-broadcast video & film | South Africa | Sowetan | Legend | Ogilvy Cape Town | Sowetan |
| Bronze | Experiential | Non-broadcast video & film | South Africa | Sasol | Chairs vs. Champs | The Jupiter Drawing Room South Africa | Paralympics Sponsorship |
| Silver | Experiential | Live events | South Africa | Internet Solutions | An Argument that launched an ISP | HELLO WORLD | PLuGG |
| Bronze | Experiential | Live events | South Africa | Hello World Agency | Two Words. A Hundred Stories. | HELLO WORLD | Hello World Agency |
| Bronze | Experiential | Live events | Mini | Mini Convertible Launch | VWV Group | Convertible Launch | |
| Craft Certificate | Experiential | Crafts - Art Direction | South Africa | Sowetan | Legend | Ogilvy Cape Town | Sowetan |
| Craft Certificate | Experiential | Crafts - Art Direction | South Africa | M Net | Young, Gifted and Black | Ogilvy Johannesburg | Channel O |
| Craft Gold | Experiential | Crafts - Animation | South Africa | MTN | MTN Roadshow | Masters & Savant Worldwide | MTN Business |
| Craft Certificate | Experiential | Crafts - Animation | South Africa | Biblioteq | Eye | Masters & Savant Worldwide | Biblioteq |
| Craft Certificate | Experiential | Crafts - Animation | South Africa | M Net | Tree | Ogilvy Johannesburg | Channel O |
| Craft Certificate | Experiential | Crafts - Direction | South Africa | DStv | Guess who's been watching DStv - Lunchbox | Studio Zoo | DStv's bouquet of channels |
| Craft Certificate | Experiential | Crafts - Editing | South Africa | MNET | MNET MAGIC BUBBLES | ORIJIN | MNET TELEVISION CHANNEL |
| Grand Prix | Experiential | Mixed-Media Campaign | South Africa | M Net | Young, Gifted & Black | Ogilvy Johannesburg | Channel O |
| Silver | Experiential | Mixed-Media Campaign | South Africa | Internet Solutions | An Argument that Launched an ISP | HELLO WORLD | PLuGG |
| Silver | Experiential | Mixed-Media Campaign | South Africa | Unilever S.A/ Flora | Meet Wally's Heart | Lowe Bull | FLORA |
| Bronze | Experiential | Mixed-Media Campaign | South Africa | Brandhouse | Win This Classic | The Jupiter Drawing Room South Africa | Bushmills |
| Silver | Integrated | Through the line communication | Lebanon | Hariri Foundation | Khede Kasra | Leo Burnett Beirut | Women Empowerment Program |
| Bronze | Integrated | Through the line communication | South Africa | Interactive Africa | What can your Creativity do? | The Jupiter Drawing Room South Africa | Design Indaba 12 |
For full credits for winners, go to www.theloerieawards.co.za/default.aspx?link=awards_archive_2009.
Combined stats for both nights
| All | Student | Professional | |
|---|---|---|---|
| Entries | 3077 | 434 | 2643 |
| Prof non-craft entries | 1877 | ||
| Prof craft entries | 766 | ||
| Finalists | 989 | 108 | 881 |
| Grand Prix | 4 | 0 | 4 |
| Gold | 19 | 1 | 18 |
| Silver | 50 | 5 | 45 |
| Bronze | 113 | 15 | 98 |
| Craft Gold | 9 | 1 | 8 |
| Craft Certificate | 30 | 4 | 26 |
For more:
- Bizcommunity's 2009 Loeries special section
- Bizcommunity's 2009 Loeries poll: Which has been the best Loeries venue so far?
- Bizcommunity's 2009 Loeries galleries
- Bizcommunity's 2009 BizLounge Loeries coverage
A Loeries Twitter diary:
- Bizcommunity's Simone Puterman on Twitter at @SimoneBiz:
- tweets for Wednesday 23 September
- tweets for Thursday 24 September
- tweets for Friday 25 September
- tweets for Saturday 26 September
- tweets for Sunday 27 September
- tweets for Wednesday 23 September
- Bizcommunity's Simone Puterman's Loeries pics on Twitpic
- General Twitter Search: Loeries OR #Loeries
- general tweets for Wednesday 23 September
- general tweets for Thursday 24 September
- general tweets for Friday 25 September
- general tweets for Saturday 26 September
- general tweets for Sunday 27 September
- general tweets Monday 28 September
- general tweets for Wednesday 23 September
![[Loeries 2011] All the 33rd annual Loeries winners](https://biz-file.com/c/1109/82485-300x156.jpg)
