Enjoy the Thursday night Battle of the agency Bands do at the Assembly in Harrington Street, before strolling up to what is billed as the [legendary, can't be missed] Chairman's party at Chevelle.

On Friday from 12 - 4pm you can apparently Party like a Rockstar at the the [notorious] invite-only Velocity party at Summerville in Camps Bay.

Friday night after awards parties will all centre around the Long Street Café. DJ's include Bruno Morphet (Killer Robot), Good Luck (Live Electro Act), The Champs, Mpholo, Ready D

On Saturday during the day, 10am - 5pm, the fabulous www.10and5.com is throwing a little get together aimed at bringing our community of illustrators, designers, photographers and other people together. SCAR Hair will be dishing out free styling and there'll be a VICE TV room showing some hot videos and movies, as well as a FOOZI table. The venue is still a secret, so if you want to go, be sure to sign up at the website by Friday to get all the details.

Alternatively if you want to hob-nob with the who's who in the creative world, you can try and get an invite to the Collective Films Villa party, on Saturday from 10.30am onwards, featuring an open bar and cool Atlantic beats by DJ Rene.

There's sure to be other industry parties here and there as well, but you don't crack an invite or you don't feel like it, all the agencies will be lunching on the strip in Camps Bay, on Friday and Saturday anyway, so you can always just hang out there till it's time to go to the awards where there will be live music and bars and stuff from 4.30pm.

The Saturday night after parties are again in Long Street - DJ's include Bruno Morphet (Killer Robot), Tyrone Paulson (Good Hope FM), Goldfish, Thibo Tazz, Kurt (Top Dawg Good Hope FM), whereafter you can do your thing till it's time to go to the airport at Metropolitan Republic's late night after-party at the House of Rasputin in New Market Street.

SMS programme updates

Well, SMS 'ego' to 33998 to receive free SMS programme alerts over the Festival Weekend. The cost is R1.50 per SMS. You'll also get access to the Loeries mobisite, www.loeries.mobi, where you can get more info, download cellphone wallpapers and share pictures.

THURSDAY

Mayor's Welcome - 18h00 - All VIE ticketholders are invited. Make sure you register first at the Grand Daddy Hotel to pick up your official invitation.
Battle of the Bands - 20h00
Chairman's Party - 22h00

FRIDAY

VIE Lounge at Caprice - from 11h00
Velocity Party at Summerville - 12h00
Awards ceremony doors open at 16h30 - live music in the bar, drinks and snacks served. No entry after 18h30.
After Party in Long Street - DJ's include Bruno Morphet (Killer Robot), Good Luck (Live Electro Act), The Champs, Mpholo, Ready D

SATURDAY

Sponsors Breakfast at the Sandbar - from 10h00
Beach Soccer - 11h00
VIE Lounge at Caprice - from 11h00
Awards ceremony doors open at 16h30 - live music in the bar, drinks and snacks served. No entry after 18h30.
After Party in Long Street - DJ's include Bruno Morphet (Killer Robot), Tyrone Paulson (Good Hope FM), Goldfish, Thibo Tazz, Kurt (Top Dawg Good Hope FM)

THURSDAY TO SUNDAY

Ads24 Cafe at the Grand Daddy Hotel - open 24 hours
Transport shuttles in the inner city, Rikkis Taxis and a 24 hour help desk.

Click here for full details.

PLEASE REMEMBER: You must register at the Grand Daddy Hotel before you will be able to attend any official functions and awards ceremonies.