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Marketing & MediaBe the Reason Things Change: TransUnion unveils peelable billboard to tackle financial inclusion
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For the promotions at selected Pick n Pay outlets, consumers who purchase one box of cereal bars in either variant, as well as a box of Coco Pops Crunchers, will be given a free lunch box. In other outlets, consumers who purchase a box of cereal bars, promoters will give them the chance to 'scratch and win' for R10 000 worth of instant cash prizes and free boxes of cereal bars.