SAARF AMPS release, LSM training

The free SAARF RAMS 2013 Release 1 will be held at the Bryanston Country Club, Sandton on Thursday, 9 May 2013 at 9.30am and will last approximately an hour. The concise presentation will highlight the most important aspects of the latest RAMS release wave. The fieldwork for this wave was conducted from the third week of October to mid-December 2012 and mid-January to early-March 2013.

The main objective is to update everyone on the latest movements in radio audiences and to give stakeholders the opportunity to interact with SAARF and its contractors.

The team will consist of SAARF's CEO Paul Haupt; Michelle Boehme (technical manager); Mpho Mathebula (technical support executive) and Sue Scott and Angelique Amado from The Nielsen Company.

The presentation will be available on the SAARF website, after the release.

LSM training

The next Living Standards Measure training will be held at 54 Queens Road, Bryanston in Johannesburg on Wednesday, 15 May 2013 at 9.30am. One will be held in Durban on Tuesday 11 June at 2pm, at a venue still to be advised and a second one will be held in Bryanston on Wednesday, 19 June 2013 at 9.30am. The duration of the course will be approximately two and a half hours.

Content

The training will cover:

• History/Development of LSM®
  
• Early LSM
  
• 1993/1995/2000 LSM
  
• New SAARF LSM and LSM Extensions
  
• Other SAARF Segmentation Tools (SAARF Lifestyles, SAARF Lifestages and SAARF Attitude Groups)

Attendees will be informed of the stimuli/background that led to the thrust to develop the LSM and its evolution over the years. This will also include coverage of the updates, which happened from time to time in the variables and weights as well as the motivation behind the increase in the number of variables over time.

Details about the descriptors of each LSM group and how they changed since the introduction of the LSMs in 2001 will also be given.

Finally, an overview of SAARF's other segmentation tools will be covered. (Attendees will receive a SAARF Segmentation CD). The training does not teach attendees how to do planning and is not a practical workshop.

The cost per delegate is R435 (VAT inclusive) and bookings can be made via the website www.saarf.co.za.