Cindy Gallop on PromaxBDA Africa 2012 programme
PromaxBDA Africa 2012, being held on 26 October 2012 at the Sandton Convention Centre, has announced the addition of advertising, brand-building and marketing guru, Cindy Gallop, at the programme.
Cindy Gallop
As the nature, form and delivery methods of entertainment change, old world order business models are collapsing and revenue streams are tanking. Her session, 'The business of fun: making entertainment make money in the new world order', will provide some thought-provoking perspectives on what's disrupting the world of entertainment, what's never been more true and how you can harness the twin forces of creativity and technology to leverage new opportunities and business models and cash in on the interface between the two.
Her background is brand building, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and, in 2003, was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a web meets world platform that turns good intentions into action, one micro-action at a time, to deliver action branding and build your action graph, which launched in beta with a demo at TED 2010, and of www.makelovenotporn.com, launched at TED 2009.
