Andy Rice keynote speaker at SAMRA conference

Andy Rice, a professional brand and marketing strategist and consultant, will open the SAMRA conference with a keynote address, joining three other keynote speakers, 16 research presentations and 11 Q&A sessions on 16-17 August 2012 at the Rosebank Crowne Plaza in Johannesburg.

Andy Rice

Besides regularly delivering presentations on the future of brand communications (with his views on social media paramount), on the increasingly important role of the corporate brand and even a 90-minute crash course on the essentials of brand strategy and communication, he is also co-host with Jennifer Crwys-Williams on Talk Radio 702's show, 'AdFeature with Andy Rice'.

"Adding depth and colour"

"We're particularly excited about the four keynote speakers who will add depth and colour to the conference. The keynote addresses will be specifically tailored to the conference to cover topical and relevant market and industry issues," says conference chair Kim Larsen.

Themed Reflection and progress - from the present into the future, the 2012 SAMRA conference will cover a wide array of topics ranging from focus group research, the researcher's adventures in Big Data Land and employee brand engagement, to brand health measurement, social media research and search engine optimisation.

For more, go to www.samra.co.za