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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 7 Apr 2026
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According to the directors of ABC, the vast majority of international association conventions have a strong and buoyant exhibition component attached to the event and it was essential that the bureau could address this requirement whilst bidding and securing conventions for South Africa and Africa.
"Through this new member, the bureau has secured a mega-international event with an international sportsman that includes a broadcast package to 60 countries, viewed by 50 million people," adds Sharon Peetz and Janine Meyer, directors of the bureau. Further details will be announced shortly.