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Tentra opens agency in Europe
Tentra, Africa's leading developer and manufacturer of StretchTents, has extended offerings to the European market by opening a retail sales agency in London, UK. The agency started trading in June 2007, to give the European market the same value and support as is afforded its Southern African clients. The agency will be headed up by UK-based CEO, Terry Yoell, with close support from Arundal Thom, CEO of the Tentra Factory based in South Africa.
Tentra Europe is the first sales and support office for the UK and European StretchTent market, and it intends to offer local repairs and specialist custom manufacturing directly within Europe in the very near future.
Arundal Thom says: “With the introduction of Tentra to this potentially expansive new market we are able to invest heavily in increasing the size and expertise of our local labour base while exporting our unique patented product to new international markets. This, coupled with the research and development pioneered over the last six years in South Africa by Tentra, presents our international customers with a modern, high-quality, cost-competitive offering."
The weather-tested StormChild Range of Tents manufactured by Tentra, is strong enough to protect a child in the face of a Force 7 Storm, as tested in the UK by structural engineers TALL Consulting. Combined with patented waterproofing technology, this exceptional composite material protected by trade secret has incredible strength with an elegant, stylish finish. It is available in virtually any Pantone colour and can be made up in any shape or size the client requires. These tents can also be printed with a whole host of brand options, from solid flat colours to customised full colour imagery for any brand activation. The combination of the StormChild technology with Tentra's impressive King Pole system allows for larger StretchTents to be raised 10m, which is 4m above standard industry height. This creates ample height for full concert staging and even medium height trees.
Comments Terry Yoell: “Our unique stretch tents allow the European community to truly demonstrate their flare for designer entertaining outdoors.”
Clients include tent and marquee companies, mobile corporate brands, temporary venues, event and production companies, high impact sports events and prominent consumer brands.
The European agency, based in the UK is currently supplied by Tentra SA, based in Cape Town. Tentra SA is the sister operation to designer entertaining company, Loudfire, also based in South Africa.
