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Loudfire to produce Men's Health Style Challenge event
Events, parties and experiences company Loudfire has been appointed as the creative force behind the venue, décor and styling, bar and catering production of this coming Thursday's "Men's Health Style Challenge 2006".
The event showcases the creations of 10 of South Africa's hottest designers, and takes place on the evening of 23 November.
In designing a venue that would do justice to the chic, high fashion nature of the occasion, Loudfire has opted for a combination cocktail and lounge setting, complete with elegant lounges and trendy cocktail tables. The company will create this set beneath the stylish freestyle Bedouin tent it will be erecting on the North Wharf at Cape Town's V&A Waterfront.
Paul Sainsbury, project manager and Sales Director of Loudfire, comments: "The event promises to be totally sublime and has been choreographed so that guests will sip cocktails and indulge in food (that is as pleasing to the eye as it is to the palate), while the sun sets behind Table Mountain. As the magazine itself says, 'It's all about style and that's what Men's Health does best.'"
