Kids snack goes online

Founder and director of Fruit Pack, Anne Keyworth said, "On a daily basis, we have requests from parents who wish to have Fruit Pack stocked at their nearest grocery store. Retailers love our product, but there is a lot of red tape when it comes to listing a product with different retailers' national distribution centres.

"Out of convenience, parents in under-serviced areas prefer to purchase Fruit Pack directly from us, in bulk. Our partnership now ensures product accessibility for all parents in South Africa and the convenience of shopping 24 hours a day."

To kick-off its e-tailing venture, the company is offering customers 10% discount on its 90g fruit purée snacks, while stock lasts. For more information, go to www.calorababy.co.za.